staging

Turning houses into emotional connections

Ever walked into an empty house and struggled to imagine how your furniture would fit? That's where our staging expertise comes in. We transform vacant properties into welcoming, aspirational spaces that help buyers envision their future and form an emotional connection—the key to closing quickly.

We create a narrative through design to sell a story to your ideal buyer, showing them how they're going to grow into the home.

At its core, staging is marketing.

The whole point is to bridge the emotional gap between the asking price and the netted sale price. Unlike traditional marketing that focuses purely on metrics, staging taps into the emotional experience that drives buyers to say, "It's $50k over our budget, but we absolutely love it!" When people have nothing to look at, they don't linger—but when they connect emotionally with a space, they're already mentally moving in.

Strategic design that sells

We're ultimately helping sell your largest asset.

It's not just about making money on your home—it's about honoring something you've invested time, energy, and memories in.

Our approach combines design expertise with genuine empathy. We understand that you're not just selling a house; you're passing on a space where life has happened. We ensure your home is presented in its best light while respecting the emotional journey you're on.

The numbers speak for themselves: professionally staged homes typically sell faster and for higher prices than unstaged properties. But beyond the statistics, there's the confidence of knowing your property is being showcased at its absolute best.

We don't just fill spaces with furniture—we carefully consider who your ideal buyer is, what matters to them, and how to highlight your home's unique features.

Is it the school district? The backyard perfect for entertaining? The cozy primary suite? We emphasize what makes your property special.

Our inventory is thoughtfully curated to create aspirational yet attainable spaces. We strategically place furniture based on not just room flow, but also where photography will capture the best angles—because in today's market, online first impressions are everything.

We prefer to have creative freedom but value collaboration with you and your agent. Together, we'll create a staging plan that showcases your home's potential while appealing to your target buyers.

Our Process

01

Initial Consultation

We begin with a conversation to understand your timeline, goals, and property details. This helps us get a sense of the project scope and your expectations before we even see the space.

02

Walkthrough

Next, we visit your property for a thorough assessment. We'll evaluate each room, noting architectural features to highlight and challenges to address. This on-site visit helps us envision the ideal staging approach.

03

Planning and Impletation

On staging day, our team transforms your empty house into a compelling home. We handle everything from furniture delivery and placement to adding the finishing touches that make a space feel lived-in and loved.

  • "With Grey Duck's help, we got the home sold in just a few days in an actively cooling market. They are truly a cut above the rest, and we look forward to a long future in business with them."

  • "Becca and her team are incredible design professionals. GDS is engaging, knowledgable and creative making them the prefect extension of my real estate business. I wish I would have found them years ago!"

  • "A very kind and creative team that made the best version of our vision come to life! So grateful for their process and effort to style a spectacular home, I have still recommend GDS to others."

  • "From hollow, lonely and drab to vibrant, colorful and fervent. Becca’s design sense is above the rest. She understands the quality and cohesiveness a staged home really needs in order to evoke the right response from buyers. Time and time again Becca’s staging has more than paid for itself."

ready to transform your property?

Whether you're just preparing to list or your home has been sitting on the market, professional staging could be the difference between "for sale" and "sold." Let's create an emotional connection with your ideal buyers.